What many doesn't know is that the total e-commerce turnover for B2B totally dwarves the one for B2C. And in the strange pandemic times we are living in, that trend is clearly continuing. At the same time, we are all humans no matter if we're at home or at work, and the customer experience is just as important no matter if you are creating an eCom for B2B or B2C. So how do you create a B2B eCom that really performs, and maximizes your ROI?
Download the white paper and learn more about:
- The increasing importance of self-service
- The rising expectations of usability in B2B
- The need for B2B to make the move to omnichannel
- The desire of users to have a fully digitalized customer journey