DeLaval launches a new e-com with a Unified Commerce focus

By — Star Republic
12.07.2020
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At the beginning of July 2019, DeLaval opened the door to a new e-commerce solution on the Finnish market, and at the beginning of May it was also Sweden's turn. Star Republic has helped DeLaval create a unified experience for its customers where they can both browse the company's solutions for advanced milking robots and buy a range of products they need to run their farm, such as consumables, accessories, clothing and original parts.

The new solution, which is based on Episerver Commerce and InRiver PIM, helps customers get a better overview of the entire product catalog and has clear and relevant product information listed for each product to facilitate the shopping experience.

“- We are pleased to be able to offer our customers a more accessible shopping experience. The collaboration with Star Republic has been smooth from the beginning. We had a tight schedule in the project, but still managed to deliver in a really good way. This launch is the beginning of a longer journey in the e-commerce area for us at DeLaval, so now we continue to work together towards new goals”, says Brian Rigley, Head of Digital at DeLaval.

“- We at Star Republic find it very exciting to be part of DeLaval's transformation of the sales process and help them offer the same personal, simple, clear and professional shopping experience that customers are used to getting live in a digital form. DeLaval's continued investment in e-commerce and Unified Commerce is a clear sign that sales of complex products and services are also well suited for digital channels as long as the customer experience remains at the center. We look forward to continue the work and sharpening the shopping experience even more for DeLaval's customers and constantly finding new smart ways to meet their needs.”, concludes Filip Berglund, CSO, Star Republic.

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