Star Republic becomes SQLI Nordics

By — Ola Linder


Over the past four years, Star Republic, SQLI’s Swedish subsidiary, has had the opportunity to work closely on projects with the Group, and earn the trust of clients such as Carlsberg, Tele2, Afound and many more. Now they are ready to move forward as part of the SQLI brand.


Founded in 2003, Star Republic has become one of the leading suppliers of e-commerce solutions in Northern Europe. During their years in the business, it has become clear to them that e-commerce is much more than IT and advertising. It requires a full understanding of digital commerce, from communication to technology, data analysis and logistics.


As SQLI’s vision is to become the leading European supplier of e-commerce and digital solutions, it has handpicked the best players in order to build a stronger offering and extend the group's coverage across Europe. As a result, Star Republic, soon to be known as SQLI Nordics, will be able to offer its clients the following services:

• E-Commerce
• Digital Marketing & Design
• Data & Insights
• Technology & transformation
• Experience platforms
• Digital Consulting

Renaud Detcheverry, CEO, SQLI International says: "SQLI aims to become Europe's obvious choice when it comes to full-scale solutions at the forefront of e-commerce, both technological as well as experiential. In order to achieve this, we are always on the lookout for the best digital service companies across Europe, and in Sweden Star Republic was the best partner. They are the right size. They have drive, technical competence and a strong strategic vision. Not to mention the personal chemistry that was there right from the start.”


Ecommerce is part of a new generation of business that is growing at an exponential rate and SQLI’s customers require expertise in customer behaviour across multiple markets. This appetite for crossing borders is accelerating as SQLI’s success is driven by over 2000 employees in 13 countries. And Star Republic is delighted to part of this - all the way.

Mikael Andersson, CEO, Star Republic/SQLI Nordics says: “Ever since we started out in 2003, we have been synonymous with digital disruption with a business sense. Our extensive expertise in ecommerce together with our passion for what we do drives us to dare to do things differently. We want to make money for our clients and have fun while doing so. Now we are ready to take the next step within Europe and for us SQLI is the perfect partner for doing exactly that.”

About Star Republic: We are Star Republic, an e-commerce agency. We combine design, strategy, tech and collaboration to unleash the force in digital commerce together with our clients. We are dedicated to shaping the e-commerce and companies of the future. Since 2003 we have created solutions that have made a difference for companies such as Carlsberg, PostNord, Plantagen and Tele2.

About SQLI Digital Experience: Founded in 1990, SQLI Digital Experience is a European full-service digital company that defines, builds and grows the digital business value of international A-brands. Technical and creative thinkers, their teams are committed to delivering meaningful and engaging experiences by leveraging technologies, methodologies, skills and creativity to get closer to the customer or user and capture their attention. They design, develop and deploy solid and high-performing architectures that improve business agility, increase efficiencies and facilitate business growth. Their 2,100 employees are located in 13 countries: France, Switzerland, Luxembourg, Belgium, The United Kingdom, Germany, Sweden, The Netherlands, Denmark, Spain, Morocco, Mauritius and Dubai. In 2020, the SQLI Group achieved a turnover of €214m. SQLI has been listed on Euronext Paris (SQI) since 21 July 2000.